Do you have some favorite survey questions of your own? What were the three main things that persuaded you to join our list today? What convinced you to pay for this service? Do you have any questions before you complete your purchase? It’s important to continually track your overall customer satisfaction so you can address any issues before they start to impact your brand’s reputation. How would you rate our support on a scale of 0-10? You can do this with rating scale questions. What could we do to make this page more useful? How would you rate this article on a scale of 1-10? As you can see from the screenshot below, we begin with a simple, foot-in-the-door question to encourage a response. Questions to Ask Customers. Please list the top three things that persuaded you to use us rather than a competitor. Is our pricing clear? Survey fatigue can affect the quality of the response as well as the total number of surveys you get back. Likert-type questions are also known as ordinal questions because the answers are presented in a specific order. Read more → here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling, and why they work so well. Questions … Particularly recommended for SaaS (Software-as-a-Service) companies: Pro tip: whichever questions you use, the qualitative data you get from a survey will supplement the insight you can capture through other traditional analytics tools (think Google Analytics) and behavior analytics tools (think heatmaps and session recordings, which visualize user behavior on specific pages or across an entire website).While analytics tools will tell you what is happening on a page or website, replies to your survey questions will usually help you understand why it's happening. What nearly stopped you from signing up today? That’s not a good question to ask. When you do that, you’re essentially asking an open-ended question, because you aren’t limiting them to the options you’ve picked. Here is what the dashboard looks like: after choosing the type of survey to run, you will be able to build and include as many questions as you want in the exact order you need them. What vertical/industry best describes your company? All rights reserved. How likely are you to recommend us to someone with similar interests? Put time into your micro-copy—those tiny bits of written content that go into surveys. This piece will give you a thorough overview of different types of survey questions you can use, how to word them for maximum effect, when and why to use them, and includes over 70 examples of effective survey questions for ecommerce, Software/Software as a Service (SaaS), or publishing companies. Writing about something you truly want to makes the work much easier. That’s good news: you will have plenty of data if you decide to write a research paper on marketing. To help us develop our line of a la carte marketing services…we welcome your input! What nearly stopped you from creating an account today? Send market segmentation surveys to people who purchase your products. What would persuade you to visit us more often? If you want to understand what sales really needs, you have to know what questions … Read customer reviews on your website or on third-party websites to understand what customers say about your brand. What would persuade you to use us more often? What is the total number of employees in your company (including all locations where your employer operates)? Your research paper is also connected to marketing in a meta way: you will try to “sell” it to the audience, so make sure you love your “product” and can talk about it with genuine excitement. By focusing on customers who bought your product (but almost didn’t), you can learn how to win over another set of users who are similar to them: those who almost bought your products, but backed out in the end. Effective survey questions can help improve your business in many different ways. Customer Satisfaction Survey Questions. The bad news: there can be too much data. These questions are super-straightforward: they require a simple ‘yes’ or ‘no’ reply. 25 Marketing Topics for the Most Demanding Students. How smartphones and tablets can be used to tap into customers thinking? Here are 30 questions … A combination of online survey questions and one-on-one interviews can help you figure this out. Hopefully these ten questions will help get you started in confirming that your customers really do want and are willing to pay for your next product. Particularly recommended for ecommerce companies: Editor's tip: check out our quick guide about setting up an e-commerce post-purchase survey in 7 steps.