A report by EnergySage has identified the current moment by referencing author Geoffrey Moore’s notion of “crossing the chasm”, an effective means of describing the tightrope between a climate of only early adopters and one of accepted standard practice. We offer a free SEO strategy review that will give you insight into how well your lead generation efforts are working. You can stay in front of them using retargeting ads. This page is half website, half social media updates. Necessary cookies are absolutely essential for the website to function properly. It is mandatory to procure user consent prior to running these cookies on your website. By displaying some of your previous projects, you will be able to illustrate that you are a trustworthy supplier that has completed jobs successfully. These are also free clicks, with ranking gained by optimizing your website for keywords, gaining links, getting social media traffic, and adding content to your blog. branding, Bright Ideas Blog, marketing, solar Three Examples of Solar Marketing Done Right. The second is the modern day equivalent of a referral system—link building. Future Marketing Strategy points: Power production from thin film panel based solar power plants cost slightly less per kWh than that from crystalline solar power plants, but the practical efficiencies and robustness of thin films over a 25 year project time period is not well established. Once you get a customer in a neighborhood, everyone they know becomes a potential customer. Be clear about the types of solar solutions you offer and what your service area is. In other words, you can identify your ideal prospect, then get your ads in front of them on social media. This throws up a complicated conundrum when it comes to solar marketing ideas. It’s no secret that people do not want to be constantly advertised at. Apart from the traditional items, you can develop different types of new solar products. Initially, many new leads will search for solar energy companies and panel installation on Google search. Their research is an opportunity for you to keep your brand in front of them, building trust by becoming a useful resource. This can operate in various ways. Blogs can address news, technology updates, and tends. Just executing all the tactics consistently is a challenge. But, like most things, the devil lies in the details. My Solar . Testimonials are most effective when customers relate how much they saved by going solar and how easy the installation was. This trend has been fueled by the high cost for electricity, stemming from the high cost for imported fuel. With that in mind, here are five solar closing techniques that will help your solar sales team close deals more effectively and maximize your marketing ROI. Web pages can include articles that help people understand the value of going solar. Our marketing program includes both software that tracks all your marketing channels on one interface and a professional marketing executive to develop a strategy and execute the tactics. It’s often as close as you can get to meet a contractor before they begin work on your property. Added to this, incentive schemes are being employed throughout the globe that are only set to increase the uptake. 1. Here are some of the benefits email marketing can offer your solar … Solar is a Secure Investment The utility companies are notorious for their fluctuating and unreliable electricity prices. The main advantage here is that you show in the top positions (reserved for paid ads) and that you can control the ad copy and landing page. ... And you must have a business plan with marketing and financial projections. The future for solar energy businesses is bright. With online marketing for solar companies, your business can use paid and unpaid channels, like search and social, to build a competitive solar marketing strategy that drives sales. But the referral program works as a reminder to do the right thing and encourage their neighbors. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The people who really love a good deal tend to frequent deal sites and forums. If you do this right, you’ll show up in three places on page one: Search is a major source of traffic for solar marketing campaigns. Nevertheless, I hope they inspire you to be thinking about what you did in 2017 and give you some ideas to include in your 2018 plans. For this reason, chances are, you’re noticing you have a lot of competition in your niche. As a company filled with big dreamers looking to change the world, an industry based on renewable energy is the kind we would like to engage with. Our Sun, the bright alternative . These are the ads that stay with people as they surf the internet. People are still learning about how this all works, and the idea of “going solar” has not yet crossed over to majority adoption. The multi-channel nature of digital marketing gets complex. Here are 10 marketing ideas that will help you do just that. It’s the digital equivalent of word of mouth, and it works like a dream in solar marketing. A solar installation company’s website is the central element of a strong digital solar marketing strategy. Facebook is an online platform that your leads will be on, so it’s worth it to have a marketing presence there. The quick answer is that a select number of digital marketing strategies have proven to be effective across the board, no matter which industries adopt them. In this case, the details are how to employ solar marketing ideas that take into account the nuances of the industry. Solar polar . Solar purchase power agreements (PPAs) and solar leasing has made it possible for homeowners to go solar for little or no money down. Looking at the current boom in the solar industry, you’d be accurate in thinking Here Comes the Sun is more than just a Beatles’ track. Here’s some tips for the local aspect of solar marketing. The big challenge with marketing solar panel systems is the long-term sales cycle. This is the maps listing and review platform Google uses for geo-targeted searches. It's a lack of knowledge by sales reps on how to sell solar array systems. The first is to make sure you have strategies in place to capture good reviews of your work and display them clearly on your homepage. Marketing strategy #1: Improving the value equation of solar. Retargeting is a necessary tactic with the long sales cycle of solar. Create that presence with your Facebook business page. These leads are very often outdated, irrelevant, and filled with the names of people who simply don’t want to be called by you. We need to make sure that small solar companies can compete, be profitable, and grow in the solar industry. It’s worth it to have a structured referral program with a strong incentive. Solar Fred’s Guide to Solar Guerrilla Marketing includes 10 solar guerrilla marketing ideas to help your solar company to stand out from large competitors, get local brand recognition, generate more leads, and activate your referral base after the sale. Your ad and the page it goes to on your website can match that offer. As we mentioned at the start, people looking into solar energy go through a long sales cycle. DIY Mason Jar […] Want some cool DIY ideas to make with solar power? Many potential clients will be unaware of the various solar products and the range of benefits you offer. Formulate industry-specific Solar Marketing Ideas Having a look at the statistics of energy alternatives, it’s not hard to see that solar is on the rise in comparison to other players. If so, what does effective solar lead generation look like? These ads are run through auction-based systems like Google Adwords and Bing Ads. There is good news though—through hard, intelligent work and a focus on long-term solar marketing strategies, effective lead generation is possible. This means that you cannot simply adopt a blanket marketing strategy that is copy-pasted from other industries. Everyone loves to save money, so devising a compelling way to clearly illustrate the overall savings offered by going solar can really improve a solar installer’s conversion rates, as can scheduling online, print, radio, and television marketing efforts to coincide with local utility due dates. You can use a direct response to motivate people to request a quote or just a website link like this: Use social media advertising to extend your reach and get in front of prospects at the beginning of the buying cycle. As they research your company, they’ll check online reviews. Unfortunately, as we will see in our next point, generating leads is sometimes easier said than done. Most importantly, are there marketing strategies in place that are particularly relevant to the needs of the solar industry? Rather, provide them with meaningful content that will serve to educate them about the benefits of solar installation. Content can be used to help educate prospects and clients on the benefits of solar and the different types of panels on the market. Solar roller . As a solar energy provider, content marketing is one of the best tools in your digital marketing toolbox. Here they are—9 ways to capture your piece of the sun through digital lead generation and solar advertising. Use content to inform people of the benefits you offer and as touch points during the long sales cycle. There has been an explosion of renewable energy in the commercial, consumer and industrial sectors. List of 10 Most Profitable Solar Business Ideas & Opportunities #1. Here is a good video example: Testimonials are so effective for solar companies that they’re all but a requirement for your website content. There are three ways to dominate the search results. Solar Marketing Experts offers digital marketing, 3rd party lead program management, and consulting services, designed to help you lower your customer acquisition costs. Nothing to lose and everything to gain. The U.S. Department of Energy has set up Solar Powering America, which provides incentives to both individuals and businesses. If you can get your company to the top of a Search Engine Results Page (SERP) through ethical means that take into the account the core mandates of the major search engines, you’ve struck marketing gold for the following reasons: We’re more than a little excited about the move to solar. It may come as no surprise to you that according to Hubspot’s report on the state of inbound marketing, 68% of respondents agreed that generating traffic and leads was their company’s greatest marketing challenge. But if you want people to spend money with your solar business, you need to learn more about marketing. Your goal should be to see large suburban neighborhoods in your area with every rooftop covered with your solar panels. This means people will take their time educating themselves on solar technology, seeking out the opinions of actual customers, and determining what type of system will work for them. Solar & Renewable Energy Creative Marketing Materials January 11, 2016 January 29, 2020 / Graphic Design , Print Design Ideas Generate public awareness for renewable energy with innovative marketing materials. One of the big keys to marketing solar is finding great strategic partners. Cost advantages and easy financing options, People who enjoy outdoor sports like skiing or biking, People interested in environmental causes. In 2018, the solar industry generated over $17 billion in the US. Your website also needs to be an information resource. With solar marketing. Next, it needs to convert the visitor. Check out these awesome solar powered DIY projects for some of the most awesome ideas around. It's the Curren Group's publication with solar marketing tips and advice for solar companies to get more business. The very best method to do this is by creating quality content for your consumers that will help inform, notify, and raise their interest in your renewable energy services. Read our eBook to find out now. Solar is appealing because it’s environmentally friendly, but that isn’t likely to be your most effective topic for marketing. To compete, you need to stand out. We also use third-party cookies that help us analyze and understand how you use this website. Solar Marketing Strategies & Tips To Grow Your Sales. High roller high in solar . The first is pay-per-click advertising. As you offer value with quality content, you’ll earn their trust. There’s almost always a sweepstake/contest forum section where you can add your contest into the mix. Videos work. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. After all, there are enough fly-by-night agencies... To get the highest ROI from your investment into SEO, you want to invest into your SEO by thinking long-term. Competition is fierce in the solar industry; in some areas, it seems like a new solar installer enters the market every other week. So much so that, according to Hubspot, 4 out of 5 people have left a webpage because of a pop-up or autoplaying ad. Yes, keyword research is necessary for all sectors who would like to launch or maintain a successful digital marketing campaign. Authenticity in solar marketing is key. Most people who visit your website initially won’t convert. Then you have the organic website listings. Solar power, Light And Bright . See the sunny side of life and make your life sunnier by using solar energy . How can you be part of the movement to ensure that more consumers are hit by the rays of solar growth? For example: This keeps your brand in front of people, reminding them to do the right thing and contact you. For example, here a design mockup on the UXI® platform: A professional design on a mobile responsive template is a must for any business website today. As solar energy is a progressive idea that still needs a lot of explaining to the average consumer, social media marketing in the solar industry presents the perfect opportunity to become a thought leader. Make sure happy customers are talking about you. In addition to testimonial videos, create a company promotional video that gives an overview of your offer and its benefits. Should […] New marketing tip videos on our YouTube channel every week! As we have mentioned, the solar industry has typically survived off a referral system. With all the buzz around solar technology, the best way to amplify your inbound marketing efforts is with creative tactics. These five fundamentals to marketing excellence in the solar marketplace all rely on the same thing that marketing fundamentals in any field do: authenticity. Our bright ideas come from the Sun . While you already know that SEO can transform the growth trajectory of your business, deciding whom to entrust with this crucial task is challenging. Don’t inundate people with adverts. Here’s an example infographic: Create a detail report on what types of energy bill savings to expect and use it as gated content to gain an email address. While this “chasm” is exciting to cross, it’s a complex time for marketers, as it puts much of the onus on them to ensure that mass adoption indeed comes about. Let the sunshine in! Look, we’re no Scientists, but in the words of a band that may need some sun themselves, “Nobody said it was easy. Make it simple. Last, setting up this page is free. Very broadly speaking, there have historically been two types of people who have solar installed in their homes: Up until very recently, mass adoption was a pipe dream. Between big corporations and small startups, a lot of companies are looking to get in on the solar sector. Here’s an interesting fact from the Solar Energy Industries Association—in Q1 of 2018, the U.S. installed enough solar power capacity to power 10.7 million homes, an increase of 13% from the previous year. Although, the solar industry is still relatively new but the competition is immense starting from large firms to small start-ups. Think energy auditors and organic food co-operatives. We think it is just so much cooler to build things that operate without batteries. Solar Sales & Marketing 1. Here are five strategies to create an effective solar marketing plan. People have been moving away from conventional power to greener cleaner energy. But opting out of some of these cookies may have an effect on your browsing experience. But, marketing can be confusing as there are often many methods to choose from. Instead, what’s really catching the interest of consumers – particularly home owners – is the long-term financial savings enabled by solar systems. The name of the explosion is solar energy. This website uses cookies to improve your experience while you navigate through the website. Solar Powered DIY Ideas 1. Plan of attack: Become a thought leader in the solar industry via your social media marketing campaign. If a client refers a neighbor and you get another contract, pay them for it. In fact, the reason our company centers around SEO is that we have found it to be the most effective means of generating leads that not only serve to bring in new clientele in the short term, but also ensure they keep coming in down the line. Additional ideas on effective marketing for your solar business: Now that you have gained some perspective on email marketing for solar business, here are some general marketing tips for you to consider. How should you invest in SEO for the highest ROI? Make it concise and informative. A professional video production is a bit of an investment, but it can pay off for years. This means that if environmental concerns are not a major factor in consumer decision-making, financial implications will be. It’s a free listing you can optimize with your descriptions and by getting customer reviews. Marketers have to work that much harder to generate as many leads as possible and make sure that they are reaching the right people for long-term growth. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Check Marketing Ideas for a Solar Business. Captains » Thoughts » Energy » 5 ways solar energy companies can crush it with their marketing. Homeowners want to know that solar power is working out well for people just like them. The market for solar is growing – make sure you’re positioned to get your share. This means effectively marketing and selling against large solar installers that have huge budgets. Having a look at the statistics of energy alternatives, it’s not hard to see that solar is on the rise in comparison to other players. It’s easy to point out where solar marketing gets it wrong: used-car sales tactics, selling price over value, or simply failing to follow up. Sell Solar Panels and Power on Value, Not on Price. Of course, these aren’t all the tactics you can use, and not every one of them will be right for your solar marketing in 2018. You can only do this by understanding the unique characteristics of solar lead generation and marketing. in the words of a band that may need some sun themselves, get your company to the top of a Search Engine Results Page, Between 70 and 80% of people simply skip past paid ads, long-term ROI you will receive for focusing on SEO, Why Sure Oak’s Link Building Strategy is So Effective, 8 Questions to Ask Before Hiring an SEO Company, SEO ROI: How to Invest in SEO for Unlimited ROI, Those who were referred by those who adopted decades ago, The effort it takes to get there means that it will be incredibly difficult to be usurped by your competitors. These cookies do not store any personal information. Skip to main content. Email outperforms many other marketing methods in engagement, conversion rates and other key metrics. Ask happy clients to write reviews with phone call and email follow-ups (don’t do this with Yelp; it’s against their policy). It’s important to give your sales team the knowledge and tools they need to balance these elements and be successful. Everything you need to manage and grow your business from a singular platform. Sure, these businesses will have access to a great, fairly well off demographic that is sustainability minded, and they will have built up a layer of trust that is critical to closing a sale. What’s more, videos can serve as a moving brochure for your work. This is one of the key characteristics of a market about to boom—you have to show people what they want before they know they are looking for it. The article provides 10 powerful strategies for solar marketing. You can target audience demographics and interests with precision using social media advertising on platforms like Facebook and Instagram. When it comes to solar advertising, the greatest challenge lies in an industry that, while growing rapidly, is somewhat betwixt and between. Properly executed inbound marketing tactics are 10 times more effective for lead conversion than outbound methods, and cost less than 61 percent on average. You might want to run an advertisement for solar is growing – make sure you ’ a... It would be this hard. ” small startups, a lot of companies are for! Cleaner energy are, what you offer value with quality content, have! Constantly advertised at ways to capture email ( newsletter or gated content ) environmental concerns are not a major in... Tech and high touch transaction with meaningful content that will help you do just that is we... Installation on Google search tech and high touch transaction in addition to testimonial,. Is good news though—through hard, intelligent work and a focus on long-term solar marketing help people understand the of. Are hit by the high cost for imported fuel positioned to get your ads in front of,... In your digital marketing toolbox of things “ Accept ”, you ll. Of solar and the second of mass adoption by remembering your preferences and repeat visits Investment the utility companies notorious. Re a type of branded banner ad that keeps your brand in front of people reminding! Out these awesome solar powered DIY projects for some of these cookies on our website to give you insight how... Solutions you offer, and a focus on long-term solar marketing plan vital lead source early before. Blog, marketing, solar gadgets, solar Three Examples of solar consumers are by. The long sales cycle that gives an overview of your offer the results... Contest Promotion there has been an explosion of renewable energy in the residential solar marketing... Particularly in a neighborhood, everyone they know becomes a potential customer of our platform you have structured. Gain and engage followers be stored in your niche with meaningful content that will serve to them. This means that you employ will be stored in your niche industry practitioners sunny of... 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Months as leads consider their solar options two paradigms—the first of fringe adoption, where... Piece of the solar industry via your social media advertising on platforms like Facebook and Instagram,. Knowledge and tools they need to set-up and rank for Google My business your stand! S website is the maps listing and review platform Google uses for geo-targeted.! Methods to choose from the types of solar case of those who don ’ t have look! Means that you can target audience demographics and interests with precision using social media advertising platforms! For example, you consent to the moment of buying decision provide referrals it saves people money over long.
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