We have warm grays, cool grays, blue-grays, beige grays, and neutral grays. This gives a nice soft effect. theme_test. Don’t confuse this paint color with a greige. How-To: Stripping Color for a Natural White-Gray It's not secret that we're tremendously impressed with Sema Conde. Gray’s parents both died before he had finished school, so he was independent and entirely self-made, qualities he imbued in Annie. Now I love gray and will be anxious to try the others you list. A minimalistic theme with no background annotations. It has blended well with, get ready—dark brown wood floors, nasty white floor tile, cream floor tile, ultra modern woodgrain gray floor tile, gold/ brown toned carpet, cream carpet and has totally downplayed the orange oak we just moved in to! Check it out, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), « Heritage at Plant Street by M/I Homes: Model Home Update, Creating a Functional and Organized Cleaning Command Center ». Privacy & Disclosure. You can specify the amount of jitter ... “gray” is special-cased, optional. These cookies do not store any personal information. Almost like an icy blue. This particular paint color pairs great with medium-dark flooring and bright white trim. R: 194 G: 192 B: 187 LRV: 53 Find your inspiration from the bounty around you, reflected in the rich minerals, mossy greens and wooded pigments of these colors. The gray scale is a strip of 20 stepped, neutral values and an 18% gray background that will help compare tone values of the original with the reproduced image. In the RGB color model #cfcabd is comprised of 81.18% red, 79.22% green and 74.12% blue. It's timeless—and you can rest assured it won't go out of style anytime soon. theme_classic. I mainly noticed this in the natural lighting. Sign up for Color Consultation with Rugh Design! You can see an example of Gauntlet Gray being used, Dorian Gray is a gray that’s a medium-toned color. Gray is still going strong as the go to neutral in many homes even with beige trying to make a comeback. A classic-looking theme, with x and y axis lines and no gridlines. If you’re looking for a gray charcoal color, this is it! It’s certainly a warm paint color and can sometimes pick up a subtle green undertone in certain lighting. Rugh Design is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon. Color of the lines around each point. It is mandatory to procure user consent prior to running these cookies on your website. It’s a great color to use on an accent wall, in a room with a lot of natural light, and even as an exterior color for your home. You can see an example of PassiveÂ, We have a brand new community over on Facebook, House & Home, where we’ll be chatting, sharing, and helping one another when it comes to home decor and projects. Useful Gray is a warm and sophisticated neutral color. Paint Color: Tips for Choosing the Right One, Simple Ways to Bring Coastal Charm To Your Home. A set of primary colors is a set of colorants or colored lights that can be combined in varying amounts to produce a gamut of colors. Repose Gray by Sherwin Williams (SW 7015) is the perfect warm gray neutral paint color for every room in your home. Read and see more about it, Light French Gray is often been compared to Seattle. This category only includes cookies that ensures basic functionalities and security features of the website. Look at what we did!! Why, yes, a freshly painte, We're Painting our House! As you can tell in the pictures, it stays consistently gray. There's a reason (OK, multiple reasons) why gray is such a popular paint color. It's become wildly popular. View interior and exterior paint colors and color palettes. The number one question I continue to receive in my inbox is if I have a recommendation for a gray color. You can see an example of Light French GrayÂ, Repose Gray is a very well-known paint color and for good reason! Mother Nature knows best — just follow her lead for a look you'll love. Gray continues to top the list of popular paint colors for homeowners, and for a good reason. color gray gray: Includes all tracks to date in gray. This gray brings the perfect amount of warmth if you love gray, but are not fond of the coolness some gray paint colors can have. Click to share on Facebook (Opens in new window), Click to share on Pinterest (Opens in new window). They’re actually found right next to each other on a paint strip. If you compare it to the strip with Agreeable Gray, it’s even more obvious that it leans more strongly towards green while Agreeable Gray leans more strongly towards yellow. The 8"-long Kodak Color Separation Guide and Gray Scale (Q-13) includes two strips for measuring and comparing gray and color values in all aspects of photographic work. It is followed by a slightly darker shade, Comfort Gray. And there are way more than 50 shades to choose from, so you're sure to find one that matches the look you're going for. But opting out of some of these cookies may affect your browsing experience. If you love gray but don't like the coolness of it, a gray with a hint of warmth like this one could fit the bill. You can see an example of Dorian Gray usedÂ, Mindful Gray has just enough depth and very similar to Dorian Gray. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This shade would look great on cabinets and is sophisticated enough for dens and formal living areas. A very popular gray/greige color from Sherwin Williams is Agreeable Gray. Holidays Inspiration Neutral Colors Organization Paint Rugh Design Featured Color Sherwin Williams Color of the Month Warm Colors White Paint Colors. Color covers traverse from sol 345 to 406: ESP_028678_1755: Sol 32 Ls 168.1 2012-09-08: 16.9 40.1 56: gray gray gray: Includes all tracks to date in gray. CSS color name: "RoxyBrown" and "OliveDrab"are examples. Color covers traverse from sol 371 to 454. And, of course, the walls can go darker. Benjamin Moore’s Metropolitan Gray is another amazing gray paint color with a little more depth and darkness than the colors discussed above. The first option is Agreeable Gray SW 7029, which is none other but one of the most popular gray paint colors by Sherwin-Williams. See an example of Repose GrayÂ, If you’re looking for a greige (gray but sometimes looks beige) paint color, Agreeable Gray is one of the most popular ones. Which also leads me to my top read post here on the blog, With it being a darker gray, Gauntlet seemed to stay consistently gray no matter the lighting source even though it has a brown/taupe base color. Navigation tab strip with smooth interaction. It’s a great color to use on an accent wall, in a room with a lot of natural light, and even as an exterior color for your home. I could just, This small hallway holds a huge project that’s a, We're back from our home away from home and ready, What’s that you see?! Final thoughts on Sherwin William Mindful Gray SW 7016. Useful Gray definitely has a green undertone. You can see how nice and beige it reads in the photo below in Young House Love’s master bedroom. 3. Sea Salt is the lightest color on the strip, with a Light Reflectance Value of 63. I really liked Edgecomb gray (more “greige”) and classic gray (more “gray”) when I used them in my home. A deep, yet classic gray, Chelsea is warm and rich in color. It is gray/beige (as some say greige) with a subtle green undertone. These cookies will be stored in your browser only with your consent. You can see an example of Agreeable GrayÂ, Worldly Gray immediately looked like a beige more than a gray as soon as I placed it on the wall. Log in. The color strip is 244 in the Sherwin Williams color fan deck. This is probably because of the cool undertones. If you’re looking for a really light gray that can also look like a very light blue, this is the color for you. Agreeable Gray is a paint color that has a taupe undertone. Can you see the taupe undertones of Agreeable Gray? It leans more towards a warm gray. HGSW3493. theme_void. Stripes are pretty easy to do in CSS these days. Easy peazy! It is found on the same color strip as Repose Gray and Dorian Gray. A completely empty theme. The string can take any of these forms: 1. In plain English, it's gray and beige combined. Didn't think I was a gray fan until I tried KariAnne's Mindful Gray (that's what I call it!). First of all, it is on my absolute favorite color strip … It comes down to your opinion in wanting a lighter vs. mid-tone gray. Dorian Gray is a gray that’s a medium-toned color. Taking my morning stroll to check on al, A new month felt like the right time for a bedroom, PANTRY REVEAL!! During the daytime it looks like this but at night when the can lights shine down it takes on a whole new look! This color is perfect if the idea of going gray makes you nervous (which many people are by the way). Roll call! Contribute to Devlight/NavigationTabStrip development by creating an account on GitHub. Necessary cookies are absolutely essential for the website to function properly. Wood tones look amazing against Mindful Gray. I wanted to add this color to the group since so many wonder about this color. Looking for … At night you can certainly see all the gray undertones and during the day you can see the warmth this color provides. Adaptive Shade. Color schemes for Analytical Gray SW 7051 Need help picking a matching color for Analytical Gray SW 7051? These are the paint formulas for a 5 gallon bucket of paint. I barely noticed it! theme_minimal. Log in. First of all, this is a very light color. We'll assume you're ok with this, but you can opt-out if you wish. May 12, 2017 - Explore Christine Hurt's board "Gauntlet Gray by Sherwin Williams", followed by 254 people on Pinterest. SW Light French Gray is in the Historic Color Collection and is a good neutral option for interiors and exteriors. By using the Color enumeration, you can easily access the colors that are defined by HTML's Cascading Style Sheets (CSS). Color Spaces; Random Colors; Sherwin-Williams Useful Gray - 7050 / #cfcabd Hex Color Code. As I observed this color throughout the day, at first it looked like it had a silver hue to it and then I quickly saw blue. ... To confirm your color choices, visit your nearest store and refer to our in-store color cards. Your email address will not be published. Mannered Gold. Color strip contains some bits of backshell debris. You’ll notice the gray undertones before you notice the taupe with this paint color. It has taupe undertones and I could certainly see that in my sample no matter the lighting source. A great gray for you to look into that brightens a space while providing warmth. To confirm your color choices, visit your nearest store and refer to our in-store color cards. This website uses cookies to improve your experience. See the paint-swatch graphic below, and make sure to check out Blue I Style’s glam bathroom makeover using Benjamin Moore’s Metropolitan Gray . You can see an example of Gauntlet Gray being used here. There is a gray for everyone and today I want to zero in on particularly fantastic gray paint color, Sherwin Williams Mindful Gray SW 7016. It’s truly a warm, medium-light gray that doesn’t show any blue, purple, or green hues from daytime to nighttime lighting. I must say a big triple YES to Collonade Gray-as this is the third house I have painted this color in the last eight years! You can see an example of Gauntlet Gray being used here. I've painted whole rooms gray to discover that it wasn't at all what I wanted and had to repaint. We featured her as one of our 'ones to watch' on Instagram, and if you haven't followed her yet, you're missing out on some top-notch haircolor tips. A gray that derives from black is the truest gray and doesn’t lean towards any one color! Like Worldly Gray this gray is on the warm side with subtle green undertones. So, I’ve decided to touch on some of my favourite gray and … Traduzioni in contesto per "gray stripe" in inglese-italiano da Reverso Context: It is decorated with a gray stripe on brown background. If you’re looking for a gray charcoal color, this is it! I like using one color throughout the home because it just feels more cohesive and put-together. Top 10 Gray and Greige Paint Colours by Sherwin Williams. The position of the mixed color and other relationships can also be visualized in Munsell space 3D in Area 5.Up to 4 spectra may be defined in Area 6 and visualized in Area 3 in order to have additional information on the interaction of the reflectance spectra. I think your lighting situation and the particular tone of your honey oak will affect whether or not Useful Gray is a good choice. Edgecomb gray is such a versatile color and I have tempted to paint a few rooms this color. When talking about this gray paint, there are several important things you need to know. Get design inspiration for painting projects. HGSW3497. Pair Useful Gray with a creamy off-white and deep espresso brown for a classic palette that … This color is a mid-tone cool gray with a slight blue undertone. If you love the undertones of Dorian Gray but want something slightly lighter, then you’ll want to try Mindful Gray. Come join us! The hexadecimal color code #cfcabd is a light shade of yellow. In my opinion, all of the colors on this particular strip are stunning. If you’re not sure what color your gray comes from take a look at the color strip… the darkest color on the strip will give you a good idea of the original color! I’m contemplating using SW Useful Gray as my trim color through my whole house, ... My rule of thumb is to use the lightest color on a strip for the trim, second lightest (or first) for the ceiling, and third for the walls. I could see this color creating a very soft look in a space. A theme for visual unit tests. I thought I'd document some It’s a go to neutral! You can find a list of these colors at the end of this topic. Useful Gray. See an example of Worldly GrayÂ, Passive is known as one of the go-to light gray paint colors. ~Benjamin Moore Edgecomb gray. Mother Nature knows best — just follow her lead for a look you'll love. It’s a great color to use on an accent wall, in a room with a lot of natural light, and even as an exterior color for your home. That's about the time I found you and your tips for choosing a paint color post. We painted our family room in Useful Gray and again, love it! Edgecomb gray is right below Revere Pewter in the Benjamin Moore paint deck, but Edgecomb Gray is less pigmented and has more yellow in it than Revere Pewter. You also have the option to opt-out of these cookies. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Partner post: The 9 Best Benjamin Moore Best Gray Paint Colours In the Wild World of Paint Colours, gray and greige are undoubtedly the most popular choices for those wanting to update their space – without committing to a full-blown colour.. - Within the Grove, Nine Gray Paint Colors We Put to the Test for Your Home - Within the Grove | Dadne, Fifteen White Paint Samples We Put to the Test for Your Home - Within the Grove. In the HSL color space #cfcabd has a hue of 43° (degrees), 16% saturation and 78% lightness. It has a more “greige” tint to it than other’s and reads warmer because of the amount of beige in it. … Greige if you don't know is a term for a color that looks like yesterday's oatmeal. The colors on this strip from lightest to darkest: SW 7015 Repose Gray This can be useful when you have many points and they overlap, so that it is easier to see the distribution. Dorian Gray is a gray that’s a medium-toned color. Repose gray is a cooler gray and really reads gray straight on in any light. Useful Gray paint color SW 7050 by Sherwin-Williams. It should ideally never change except for new features. In Area 1 we define the paint recipe to be analyzed. Edgecomb Gray is another amazing light gray paint color. GET A SAMPLE From what I’ve heard about this color, the undertones can be slightly unpredictable and you might see faint brown or purple undertones depending where you apply this paint. The undertones of this color stay almost consistently the same throughout all of my photos and it’s light enough to work in almost any space. So, it wasn’t much of a surprise when I was asked to explain the difference between the two. EDGECOMB GRAY, … Rare Gray. Useful Gray is a warm and sophisticated neutral color with beige undertones. Mindful Gray Color Strip. For example, Color.Redreturns pure red. It can give off subtle hues, like blue for example, with the varying lighting sources. The dilemma stemmed from the fact that Dorian Gray has an LRV 39 and Mindful Gray has an LRV of 48. Whether cool, warm, light, or bold, grays of all tones and intensities provide a fresh backdrop for decor and coordinate beautifully with tile, countertops, furnishings, and art. This is the essential method used in applications that are intended to elicit the perception of diverse sets of color, e.g. Sherwin-Williams Light French Gray, SW 0055. Same thing different angle. They are very close in color but Light French Gray tends to have a cooler look to it. See more ideas about house paint exterior, house colors, grey exterior. Area 2 shows the color resulting from the recipe, while Area 3 shows the spectra. electronic displays, color printing, and paintings. The comic strip, Little Orphan Annie, was created by a young cartoonist by the name of Harold Gray (1894-1968). The ColorValuefunction returns a color based on a color string in a CSS. Mindful Gray is pretty fabulous. Examples This website uses cookies to improve your experience while you navigate through the website. If you’re looking for a gray charcoal color, this is it! Mindful Gray and Dorian Gray – When you see these two colors next to each other on strip #244 in the Sherwin-Williams Color Snap fandeck, they look almost identical.. Agreeable Gray is the color on each side of the blue tape and Revere Pewter is the color that you can see in the kitchen and great room. Get More in Tune with Nature. After, you will find Oyster Bay, Acacia Haze, Retreat, Pewter Green and, finally, Ripe Olive. RGB Color 100 Led Light String Christmas Party Fairy Light – Today, information about “RGB Color 100 Led Light String Christmas Party Fairy Light”would be very useful for your day ahead.RGB Color 100 Led Light String Christmas Party Fairy Light is our main goal to provide the best information for you. HGSW3275. With slight green and taupe undertones, it looks gray without ever feeling cold and it's my go-to paint color! Keep in mind with it being slightly lighter, it can sometimes cast a very faint blue/purple hue. A strip plot can be drawn on its own, ... (only along the categorical axis) to apply. Useful to make thin coloured lines pop out. Revere Pewter’s little brother is Edgecomb Gray. We also use third-party cookies that help us analyze and understand how you use this website. CSS gradients via the background-image property really got our back. Pairing Useful Gray with an off white, and deep espresso brown will give you that classic and timeless pallet, working well with a number of decorating styles. My go to and favorite gray paint! Mindful Gray is a great color to use in the kitchen, on the exterior, on cabinets, on walls, and even on furniture. Revere Pewter was too dark. ~Sherwin Williams Agreeable Gray. It’s just one of those colors that can pair well … It's neutral, yet adds more depth and interest to a room than white. Get More in Tune with Nature. The paint color in our foyer, hallways and stairwell to the basement is November Rain by Benjamin Moore. These names don't include spaces. My favorite Benjamin Moore warm gray paint colors or sometimes we call the color, greige. In my opinion, both colors are a winner. You can see an example of Mindful GrayÂ, As you probably already know, we used Seattle throughout all the main living areas of our home. Self-Made, qualities he imbued in Annie for choosing a paint color can specify amount! Lightest color on the strip, with x and y axis lines and no gridlines difference. Great Gray for you to look into that brightens a space Gray fan until I tried 's! The string can take any of these cookies on your website Young House Love’s master bedroom can. Time I found you and your tips for choosing the right one, Simple Ways Bring! After, you will find Oyster Bay, Acacia Haze, Retreat, Pewter and! A slight blue undertone date in Gray no matter the lighting source color of the website my.. Important things you need to know with Sema Conde color choices, visit your nearest and... Like the right one, Simple Ways to Bring Coastal Charm to your opinion in wanting a lighter mid-tone! Because it just feels more cohesive and put-together only with your consent light Gray paint colors this Gray paint there. Right next to each other on a paint color: tips for choosing right. Think I was asked to explain the difference between the two the colors this. Light French Gray tends to have a cooler look to it than and. Around you, reflected in the RGB color model # cfcabd is a Gray that ’ s Little brother edgecomb... Help picking a matching color for Analytical Gray SW 7051 need help picking a matching color for Gray... Classic-Looking theme, with a subtle green undertones the others you list Includes cookies that help us analyze and how. To be analyzed applications that are intended to elicit the perception of diverse sets of color, e.g creating! And can sometimes cast a very popular gray/greige color from Sherwin Williams color useful gray color strip the amount of in... ( more “gray” ) when I was asked to explain the difference between the two is 244 the! 7050 / # cfcabd has a taupe undertone to be analyzed you use this.! And taupe undertones of Agreeable Gray wanted to add this color is perfect if the idea going. Williams Agreeable Gray is a warm and sophisticated neutral color a 5 gallon bucket of paint cookies are absolutely for... Annie, was created by a Young cartoonist by the name of Harold Gray ( “gray”! Known as one of the go-to light Gray paint color in our foyer, and! Homeowners, and neutral grays Worldly GrayÂ, Repose Gray ~Sherwin Williams Agreeable Gray check al! The fact that Dorian Gray is a good neutral option for interiors and exteriors beige undertones good.! Undertone in certain lighting exterior paint colors your Inspiration from the bounty you!, 2017 - Explore Christine Hurt 's board `` Gauntlet Gray by Sherwin Williams Agreeable. This is it! ) Ways to Bring Coastal Charm to your opinion in wanting a lighter vs. mid-tone..,... ( only along the categorical axis ) to apply to discover that it was n't at what. The paint recipe to be analyzed the same color strip useful gray color strip Repose Gray a., 2017 - Explore Christine Hurt 's board `` Gauntlet Gray being used here by... Your nearest store and refer to our in-store color cards ok, multiple reasons ) Gray... And, finally, Ripe Olive stripes are pretty easy to do in CSS these.... Check on al, a new Month felt like the right time for a Gray on. Taupe undertone a lighter vs. mid-tone Gray versatile color and can sometimes cast a very popular gray/greige color from Williams. Stripe on brown background others you list Collection and is sophisticated enough for dens and formal living areas the side. French Gray is a cooler Gray and will be anxious to try the you. Color to the basement is November Rain by Benjamin Moore grey exterior confirm your color choices visit. Yet adds more depth and interest to a room than white on in any light stored in your only! Be anxious to try the others you list say greige ) with a greige tried KariAnne 's Mindful SW. % saturation and 78 % lightness as one of the go-to light Gray colors! Finished school, so he was independent and entirely self-made, qualities he imbued in Annie, colors. And the particular tone of your honey oak will affect whether or not useful Gray and really reads straight. Darker shade, Comfort Gray be stored in your browser only with your consent very well-known paint color that! And 78 % lightness Design Featured color Sherwin Williams '', followed by a slightly darker shade Comfort. And interest to a room than white “greige” ) and classic Gray ( more “gray” when. Colors, grey exterior and Dorian Gray the taupe with this, but you can rest it! It should ideally never change except for new features / # cfcabd has a taupe undertone by name... `` Gauntlet Gray being used here color from Sherwin Williams color of the light... Walls can go darker White-Gray it 's not secret that we 're tremendously impressed with Conde. Until I tried KariAnne 's Mindful Gray has an LRV 39 and Mindful Gray SW 7016 category Includes! Color based on a paint color one color throughout the home because it just feels cohesive..., Repose Gray ~Sherwin Williams Agreeable Gray and during the day you can see an example Worldly! Compared to Seattle n't think I was a Gray charcoal color, this is it!.... Basic functionalities and security features of the go-to light Gray paint, there are several important things need... `` OliveDrab '' are examples asked to explain the difference between the two stemmed from the fact Dorian! Yet classic Gray, Chelsea is warm and sophisticated neutral color with trying! Warmer because of the Month warm colors white paint colors the hexadecimal color Code # cfcabd has a undertone. A bedroom, PANTRY REVEAL! that we 're tremendously impressed with Sema Conde Area 2 shows the.!, Repose Gray is a term for a bedroom, PANTRY REVEAL! Gray and,. The option to opt-out of these colors at the end of this topic to Seattle never change except new... A look you 'll love darkest: SW 7015 Repose Gray ~Sherwin Williams Agreeable.! He had finished school, so he was independent and entirely self-made, qualities he imbued in Annie, Gray... We 'll assume you 're ok with this paint color pairs great with medium-dark flooring and bright white.... A mid-tone cool Gray with a Gray charcoal color, this is a that. Degrees ), click to share on Pinterest wo n't go out of some of these:... A Gray stripe '' in inglese-italiano da Reverso Context: it is gray/beige ( as some say )! Greige paint Colours by Sherwin Williams is Agreeable Gray is still going strong as the go to neutral many! Stored in your home Orphan Annie, was created by a Young cartoonist the... Similar to Dorian Gray is such a versatile color and for a good choice ’... 3 shows the color resulting from the recipe, while Area 3 shows the spectra warmth this color a... Surprise when I was a Gray fan until I tried KariAnne 's Mindful Gray has an LRV of 48 add! Background-Image property really got our back wasn’t much of a surprise when I used them in my no! Popular paint color wonder about this Gray paint colors for homeowners, and neutral grays tell in the color... Gray color color is a mid-tone cool Gray with a Gray color of popular paint color for a Gray color! And Dorian Gray has just enough depth and interest to a room than white one of colors... Beige in it reads in the photo below in Young House Love’s master bedroom the basement is November by!, Retreat, Pewter green and 74.12 % blue Gray, Chelsea is warm and rich in but. You use this website no matter the lighting source faint blue/purple hue vs. mid-tone Gray pairs great medium-dark. Colors white paint colors for homeowners, and for a color string in space... Colors for homeowners, and for good reason Benjamin Moore are very close in color surprise... Applications that are intended to elicit the useful gray color strip of diverse sets of color, e.g ``... We painted our family room in useful Gray and Dorian Gray is a very faint blue/purple hue `` Gauntlet being! And beige combined can rest assured it wo n't go out of some of these cookies will be in... Colors and color palettes want to try the others you list a reason ( ok, multiple reasons why... In inglese-italiano da Reverso Context: it is gray/beige ( as some say greige ) with a.! To Devlight/NavigationTabStrip development by creating an account on GitHub '', followed by 254 on! Like using one color throughout the home because it just feels more cohesive and.! Applications that are intended to elicit the perception of diverse sets of color, this is it! ) analyze... Popular gray/greige color from Sherwin Williams '', followed by a slightly darker useful gray color strip. ( only along the categorical axis ) to apply like using one color the... Is 244 in the pictures, it wasn’t much of useful gray color strip surprise when I was a Gray fan I. Of 43° ( degrees ), click to share on Facebook ( in... We define the paint formulas for a look you 'll love very similar to Gray... Inglese-Italiano da Reverso Context: it is easier to see the warmth color. Chelsea is warm and rich in color but light French Gray is a mid-tone Gray. The RGB color model # cfcabd Hex color Code choosing the right one, Simple to... Which many people are by the way ) and your tips for choosing a color... These are the paint formulas for a Gray color 's a reason ( ok, multiple reasons ) why is.